~Paralympian and PUMA Athlete Avani Lekhara’s lifelike mannequin makes a debut across the brand’s stores~
New Delhi (India), March 9: Sports brand PUMA India took a significant step this Women’s Day by adding diverse mannequins at its stores across the country. As part of this initiative, the brand also created a tribute mannequin of gold medalist rifle shooter and PUMA athlete Avani Lekhara to celebrate her achievements.
The brand identified and shortlisted four female shoppers of varying body types to participate in the initiative, wherein mannequin molds were created as per their exact measurements. Historically in retail, mannequins have always been tailored to look a particular way, and this move by PUMA aims to shatter society’s rigid beauty standards and ideal body expectations.
Sharing his views on the campaign, Abhishek Ganguly, Managing Director, Puma India & Southeast Asia, said, “Our mannequins are a representation of PUMA’s belief in breaking stereotypes, boosting sports and health, and creating a culture of liberation. As a brand, PUMA wants to stand for everyone. Our apparel in both performance and lifestyle adapts to women of all shapes and makes them feel good. I am positive that this initiative will kickstart a perception-change in the country.” He added, “We are honored to create a tribute mannequin for PUMA Athlete Avani Lekhara. She is an inspiration and a role model for young women of the country, and this is our way of celebrating her achievements.”
Speaking about the campaign, Avani Lekhara said, “It’s a humbling experience for me to see my own mannequin. I am touched and honored by this gesture. PUMA’s significant move as these mannequins symbolize what women look like. PUMA has always been at the forefront of inclusion and diversity. I am glad the brand has taken this ground-breaking step of representing everyday women through a diverse range of mannequins. One-size-fits all is a myth, and I hope this empowers women to celebrate their individuality.”
At present, PUMA India has installed the new mannequins across 24 stores located in Mumbai, Delhi, Bengaluru, Hyderabad, Vadodara, Guwahati, Goa, Pune, Vadodara, Gurugram, Jalandhar, Chandigarh and Ahmedabad. The assortment of mannequins will also be rolled out to other PUMA stores over the year.
I know this if off topic but I’m looking into starting my own blog and was curious what all is required to get
set up? I’m assuming having a blog like yours would cost a pretty penny?
I’m not very web savvy so I’m not 100% positive. Any recommendations or advice would be greatly appreciated.
Many thanks
Attractive section of content. I just stumbled upon your blog and
in accession capital to say that I get actually loved account your weblog posts.
Anyway I’ll be subscribing for your feeds and even I success you get admission to persistently quickly.
Wonderful site you have here but I was curious if you knew of any forums that cover the same topics talked
about here? I’d really love to be a part of group where I can get suggestions
from other experienced people that share the same interest.
If you have any suggestions, please let me know.
Bless you!
63236 870935You completed several very good points there. I did specific searches on the issue and discovered numerous people go in conjunction with along together with your blog. 247244
Definitely believe that which you said. Your favorite reason seemed to be on the net the easiest thing to be
aware of. I say to you, I certainly get irked while people think about worries
that they plainly don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects ,
people could take a signal. Will probably be back to get
more. Thanks
Great information. Lucky me I ran across your site by chance
(stumbleupon). I have bookmarked it for later!
What’s up, its pleasant article about media print, we all
understand media is a fantastic source of data.
Nice post. I learn something totally new and challenging on sites I stumbleupon everyday.
It will always be interesting to read articles from other authors and practice something from other
sites.
956097 843238I wanted to say Appreciate providing these details, youre doing a great job with the web site… 625799
Thanks very interesting blog!
Thank you for the good writeup. It in fact was a amusement
account it. Look advanced to far added agreeable from you!
By the way, how can we communicate?
No matter if some one searches for his required thing, so he/she wishes to be available
that in detail, therefore that thing is maintained over here.
It’s really a nice and useful piece of info.
I’m happy that you shared this useful information with
us. Please keep us up to date like this. Thank you for sharing.
214765 651308You seem to be quite professional inside the way you write.::~ 386621
56867 320155Its onerous to search out knowledgeable individuals on this subject, even so you sound like you already know what you are talking about! Thanks 772695
What’s up, every time i used to check web site posts here early
in the daylight, since i love to find out more and
more.
Look into my web page – special
877120 589734Nowhere on the Internet is there this considerably quality and clear info on this subject. How do I know? I know because Ive searched this subject at length. Thank you. 251605
491222 882360This really is a good blog i need to say, typically i don????t post comments on others???? blogs but would like to say that this post actually forced me to do so! 810974
703054 663891Hey there! Excellent stuff, do keep us posted when you lastly post something like that! 743895
374773 972412I got what you mean , saved to my bookmarks , really nice website . 30802
667072 228231My California Weight Loss diet invariably is an cost effective and versatile staying on your diet tv show produced for people who locate themselves planning to drop extra pounds and furthermore ultimately keep a significantly healthier habits. la weight loss 476961