March 10: According to a 2019 S&P Global study, there is a significant correlation between firms with women leaders and above-average performance. The research concluded that firms with female CFOs and CEOs have been more profitable and have posted above-average stock performance.

At the same time, these women-led firms have developed a more diverse and inclusive work culture. Despite all of their achievements, gender stereotypes, discrimination due to race, and attire in a firm’s hiring decisions are also well-documented facts. The issue gets even worse for women. They may be discriminated against, not only for these reasons but also for their body shapes and marital status. The question is, “Do the attire and appearance affect the skill and talent in any way?”

MadHawks’ latest campaign for International Women’s Day 2022 features more than 30 social content creators and influencers who share their experiences and efforts to break the typical biases about their appearance, body, and attire. These are women who are successful in their own right, are creative, talented, and financially independent.

“At MadHawks, we take special care to have a clear lens while examining talent,” says Ravi Kumar, CEO and Founder of MadHawks. “In our experience, women have the talent to look past gender and other stereotypes, and as a result, MadHawks now employs a diverse and very talented team, more than 70% of which are women,” he further adds.

This week-long campaign will feature statements and stories from more than 40 social media and digital influencers. The campaign aims to drive a message for the women in any sphere of life to be confident about their appearance, and not let the judgements of society stand in the way of their success and happiness.

“Our latest International Women’s Day campaign #mybodymylove is all about breaking this stereotyping at hiring stations. The next generation of talent is not bound by geography or background. They often come from visibly different backgrounds, and women have been at the receiving end of this general discrimination for their appearance, despite their talent and dedication.”

MadHawks also hosted three very successful social content creators and influencers at the10 Episode of talk show MadTalks. The show hosted by Sargun Goolry, Business Head at MadHawks, garnered thousands of views within the first few hours.

MadHawks- A Digital Marketing Agency, has apparently experienced better performance from female leaders and managers. “They are definitely better at delegation and managing diversity. We have expanded to more than five different geographies and have been successfully managing the disparate client expectations despite the cultural and other barriers, thanks to the skilled women managers,” adds Ravi cheerfully.

With the current ratio of 70:30 women to men, MadHawks is likely to experience better overall performance. And not just because of having more women in the team, but because of having more talented women happily pushing the boundaries at the rapidly growing digital agency.

24 thoughts on “#MyBodyMyLove– International Women’s Day 2022 Campaign by MadHawks”
  1. Excellent post. I was checking constantly this blog and I am impressed!
    Very helpful information specially the last part 🙂 I
    care for such info much. I was seeking this certain information for a very
    long time. Thank you and good luck.

  2. great submit, very informative. I’m wondering why the opposite specialists of this sector do not understand this.
    You must proceed your writing. I’m confident, you’ve a huge readers’ base already!

  3. 326945 907479Aw, this became an extremely good post. In thought I would like to devote writing such as this moreover – taking time and actual effort to make a really good article but exactly what do I say I procrastinate alot and by no indicates discover a way to get something completed. 762945

  4. Hey there are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and
    create my own. Do you need any coding knowledge to make your own blog?
    Any help would be greatly appreciated!

  5. Hey! I know this is somewhat off-topic but I had to ask. Does running a well-established website like
    yours take a massive amount work? I am completely new to operating
    a blog however I do write in my diary every day. I’d like to start
    a blog so I will be able to share my personal experience and
    feelings online. Please let me know if you have any
    kind of suggestions or tips for brand new aspiring bloggers.
    Thankyou!

  6. 43091 248060Outstanding post, I conceive blog owners ought to acquire a lot from this blog its extremely user pleasant. 859775

  7. My partner and I absolutely love your blog and find almost all of your post’s to be
    just what I’m looking for. can you offer guest writers to
    write content for you personally? I wouldn’t mind writing a post or elaborating on a lot of the subjects you write about here.
    Again, awesome web site!

    My web page: tracfone coupon

  8. 990480 218218Lastly, got what I was seeking for!! Ive truly enjoying every small bit of this. Ecstatic I stumbled into this post! and also Ive bookmarked to appear at unique details for your weblog post. 476708

  9. 11401 843278I was reading through some of your content material on this internet site and I believe this site is genuinely instructive! Maintain putting up. 565880

  10. 408005 756529Ill appropriate away grasp your rss feed as I cant in locating your e-mail subscription hyperlink or e-newsletter service. Do youve any? Please let me comprehend so that I might subscribe. Thanks. 328553

Leave a Reply

Your email address will not be published.